A fulfilled part-time mother makes
a better parent then a rustrated
full-time one.
Retail Therapy – Shopping is like
a cure - the soothing effect of it obliterates the frustrations of
coping with contradictory demands.
Just going to work is
relaxing – mixing with office friends
and the entire aura of
purposefulness gives fulfillme
No matter how bad a day
you actually have.
Higher incidence of impulse
purchase.
Increasingly, the accomplices of
mum to pull pranks on dad.
Mom. These mountains are just
like that webshot icture!
While technology.
Increasingly, the accomplices of
mum to pull pranks on dad.
I am a buzurg but not a burden.
In fact, is sometimes portrayed as being in need of succor.
He and his wife are quite
often guests who are not integral
to the household.
More of Facilitators than dictators.
She is now spokesperson for the
kids- manoing the parents on their behalf.
No longer is she the approver of
bahus talents/choices – rather
, she is a member of her fan club.
Yet, she discreetly steps out of the familys life when the situation so demands.
From being the implementer of the paternal laws, is now quite a help.
Youth is not a transit Dharamshala between being dependent on your family and creating one of your own- but a cultural force that is shaping middle india.
More of a Pati than a parameshwar – yet very much the entity around which the household revolves.
Has willingly surrendered the hygiene family elements to focus on lifes serious issues.
Strivers – 32% of the adult population, need FMCGs to express their yearning for the good life.
Guilt of not spending time with
kids – leads to compensatory behaviour – allowing them to
indulge in fancy foods & snacks, preferences for personal care products.
Retail culture owes its momentum to them.
Pester Power now extends from consumer softs to durables to entertainment mode.
