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Delivering with Certainty over the years |
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 1989 |
Seven passionate professionals start Fountainhead |
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| 1990 |
Evolved an emotional dimension on the strength proposition for Ramco cement, which went against the convention of depicting 'physical' metaphors - a first for the category. |
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| 1991 |
Long before Internal Branding became fashionable, we challenged prevailing wisdom to release, for the first time in the country, a Recruitment Ad in the main pages of a Daily - the Ramco Systems Ad in the Hindu main pages. |
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| 1993 |
Citibank PropShop account won over 10 competing agencies on the strong conceptual platform of crunching decision-making time - a proposition retained by the brand for the next 8 years. PropShop showcased as a benchmark in innovative marketing within Citibank, internationally. |
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| 1994 |
| Ramco Systems becomes the largest recruiter at all the IIMs - a remarkable feat then for an IT company, thanks largely to innovative corporate-cum-recruitment advertising. |
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| 1995 |
Handholding of pre-press houses & publications to facilitate online despatch of material for the first time in India. |
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| 1996 |
The first Ad Agency to start a BTL operation (Eventus), at a time when BTL was unheard of. |
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| 1997 |
Nyle Herbal Shampoo, launched & nurtured by Fountainhead, becomes the third-largest shampoo brand in the country. (as per ORG Retail Audit) |
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| 1998 |
Aircel Cellular redefines cellular marketing by taking cellphony to the masses, projecting it as a utility tool rather than a status symbol, unlike the convention at that time. |
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| 1999 |
Fairever storms the HLL's Fair & Lovely bastion, generating 13% MS after just two years of launch, to become the second largest fairness cream brand in the country. (as per ORG Retail Audit) |
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| 2000 |
Cleverly using International benchmarks, Ramco Super Grade cement campaign heralded the acceptance of blended cements in the country. |
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| 2001 |
Dishnet DSL sales skyrocket almost overnight from the time the account moved to Fountainhead, from a mere 100 connections a month to 800 - by driving-up the 'experiential' quotient of broadband. |
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| 2002 |
Ramco Super Steel cement campaign dramatically elevated the value perception of a slag-cement brand at par with premium OPC brands. |
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| 2003 |
After six months on the account, the Medimix brand registers the highest growth amongst all brands in the country. (as per ORG Retail Audit) |
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| 2004 |
Aircel & Dishnet brands sold at huge market premium, endorsement of the stupendous brand value created by us. |
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| 2005 |
Eastern Masala becomes the second-largest selling spice brand in the country. (as per ORG Retail Audit) |
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| 2006 |
Lancor Properties Central Park advertising drives up residential property values in the 'IT corridor' in Chennai. |
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| 2007 |
Ramco Hilux, the calcium silicate board launched just two years ago, enters the Top Five in the Specifier's List in all four metros. |
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| 2008 |
The revamped website for Ramco OnDemand ERP - with a unique Savings Calculator & several interactive features - acknowledged by IT services industry as the most engaging/value-adding website, internationally. |
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