Clinch my heart, but do not pinch my pocket – pragmatic, value–concious, make the most of what they have.
Very often, marketers mistake the cocoon for the real him/her – they are as highly anxious and strung-up about doing well in life and failure as their counterparts of yesteryears.
Yes, they seem intimidating, but that is just a facade to deal with the world. Scratch the surface and you will find a child within.
Similarly, brilliantly straddling the demands of peer culture on one
hand and individual value-system
on the other.
Similarly, brilliantly straddling the demands of peer culture on one
hand and individual value-system
on the other.
Nerdy Nathans are urban drivers – the software yuppies who are the cornerstone of the mall culture.
Style Bhais & Main Bhi NRIs are setting the trends at the mid-level in towns/cities – style,
but at a reasonable price.
Tremendously driven by achievement – behind a multiple façade, a single passion breathes.
Surprisingly, parents are still the lighthouse around
which they navigate their lives.
Mobiles, bikes, ear-ring, tatoos – beyond these, reach out
and touch me !
Soul proprietorships is the new mantra – setting up something you passionately believe in.
The bikes & mobiles given today are more about the parents aspirations than teenagers needs..
